Naruko Magnolia Brightening and Firming Night Eye Gelly

Naruko is one of my favorite brands as you may already know -- or not. It is homegrown in Taiwan, created by the island's beauty expert Niu-Er. The brand is famous for its skincare particularly the Night Gellys. I've had good experiences with Naruko products so far, and I readily made the switch from Shiseido Bio-Performance Super Eye Contour Cream, my trusted eye cream of many years, to Naruko's Magnolia Brightening and Firming Night Eye Gelly.

The design of the Magnolia line is slightly different from Naruko's other lines. The product name and description in front is entirely in Chinese text and is presented like an Oriental poem.

The Eye Gelly is described to be anti-aging, repairing, brightening, protecting, moisturizing. Usage: After washing the face, use spatula to scoop out about two pearl-sized amount and spread thinly first on the undereye area, then continue application on the eyelids up to near the eyebrows. No need to rinse with water after application. Suitable for all-skin types, especially dry around the eye area.

Opening . . .

It comes with a spatula. The handle is slightly curved. It fits nicely between the thumb and forefinger.

Out of the box! The jar is made of glass and feels hefty on my hand. It contains 60ml of gelly goodness. Very generous for an eye product. The Magnolia line uses a creamy off-white color label that I find to be the most pleasing among all the other lineups. It looks very grown-up and elegant.

The description says this product is for firming and toning the eye area.

This anti-aging eye treatment also aims to "deeply hydrate the skin and increase cell turnover rate to promote radiance."

It has a separate plastic cover aside from the screw-top cap.

The Eye Gelly has a pale yellow, milky shade. The texture is like gooey gelatin. It has a sweet, candy-like smell. Sometimes I am reminded of Nerds candy during application. The jelly texture makes it easy to spread around the eye area which is a plus because it's better not to tap or rub on the sensitive eye area for too long. With this product on, there remains a cooling sensation on the eyes which feels really nice. I don't think I ever had experienced such a "cooling" feeling with other products, even after putting them in the refrigerator. It feels like the Eye Gelly is draining the eye area of excess heat/stress. When I use this product at night, my eyes feel moisturized, supple, and firm in the morning. The only difference it has from my Holy Grail Shiseido Bio-Performance Super Eye Contour Cream is that it is not as effective in eliminating dark under eye circles. Note: Not as good does not mean it does not lighten my dark circles, it's just that Bio-Performance is really superb in that aspect. Another thing is I would have preferred a pump bottle instead of the unhygienic jar type packaging. Those aside, Naruko Magnolia Eye Gelly is much, much friendlier on the pocket. This Eye Gelly's overall performance is something to sing praises about. I would definitely keep on using and repurchase this product.

Product description on the bottom jar is similar to the one printed on the box.

Above, the ingredients list.

Side of the box.

The pamphlet. The Magnolia line features a whole range of other skincare items.

An introduction to skin care around the eye area.

The Magnolia line step-by-step usage:

And Naruko's products never end without recycling tips.

How to turn the carton/packaging into a box:

 Six steps to transformation . . .

 Ta-da!

 With the lid on : )